I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business
Tag: #tuesdaytip
The Algorithm
Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm
Social Media Management FAQ
I am asked to explain what it is that I do often, so I thought I would answer a few of these questions today! Tell me what it is you do and how it works. I manage small business' social media accounts. This includes posting, replying to comments, recruiting and engaging with followers, creating and… Continue reading Social Media Management FAQ
Daily
I have been asked many times if I would just post for a business a couple times per week rather than every day. While there may be scenarios and companies that this would make sense for, that is not the norm. I pride myself on posting every day for my clients. You may be asking… Continue reading Daily
Social Media ROI
As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI
Your Audience
A lot of people want to know the secret combination of the time of day, number of times a day and number of times a week to post on social media. Unfortunately, this is not a one size fits all kind of answer. While I am a believer in posting at least once a day… Continue reading Your Audience
SEO and Social Media
I have been asked many times about how the work I do for someone's social media affects their SEO. While there are MANY things that play into your company's overall SEO and Google Ranking, my services on social media certainly help in boosting your SEO. Here are a couple things to consider when it comes… Continue reading SEO and Social Media
ROI
I get asked a lot about ROI (return on investment) regarding the work I do with social media. The questions are usually in reference to how they will know that my services are worth it and how their sales and income will grow from my work on their social media. In short, I respond saying… Continue reading ROI
Reporting
When it comes to social media analytics, it is all about crafting the report with the information you are interested in. Whether you create these reports within your platforms, like you can with Google or you extract the data to formulate your own report, it is all about having the right information for you to… Continue reading Reporting
Instagram Story Best Practices
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices