One of the main things I talk about with my clients and potential clients is the type of content we are putting out. I discuss with them their goals and how we want to reach their prospective audience. In this conversation, I stress the importance of brand humanization. Brand humanization is all about authenticity and… Continue reading Brand Humanization
Tag: content
Going Live
It's that time of year, Christmas is just 1 week away and the last thing on your mind is your social media strategy. So, I will try to keep today's post brief! Let's talk about "going live". So, you decided you want to have more live videos in 2019, great! However, there are several things… Continue reading Going Live
Instagram Do’s for Small Businesses
With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses
Social Media and the Buying Cycle
Are you aware of the buying cycle? It is likely you are, at least, familiar with the phases; awareness, consideration, intent, purchase, loyalty, and referral. Have you considered how this connects with your social media presence and strategy? Knowing where you are and who you are targeting at a particular time is crucial to the… Continue reading Social Media and the Buying Cycle
Self-Promotion
Many of my clients have a hard time "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name and personal brand it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Self-Promotion
User-Generated Content
Have you heard about "user-generated content" (UGC), but unsure what it is or how to use it? No worries! This is just a new/ digital way of saying word of mouth. So, in the world of social media, UGC is content about your brand that your audience has created and shared with their followers. Not… Continue reading User-Generated Content
5 Social Media Mistakes
There are plenty of mistakes that can be damaging to your business via social media, but I have 5 main things that I try to get my clients to focus on. Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes
Who are you?
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
A day in the life
Many people have asked me what I do each day and how I help my clients. The short answer is that I manage their every day social media presence for them. The long answer is much more complicated. Social media management is more than posting every day. Each week I take inventory of what my… Continue reading A day in the life
A little goes a long way
As a small business owner myself, I understand the need to get your bang for your buck. That is why I encourage the use of my customizable packages. For a flat monthly fee you are guaranteed the following: Growth: With my help, your social media presence will consistently grow each month. By maintaining your appearance… Continue reading A little goes a long way