The beauty of social media is all in the customization. When you set up your social media account you get to make a multitude of decisions. You get to decide how you want to be perceived through social media.
If done with care and managed regularly this can be a blessing. However, if mismanaged or tended to recklessly the effects could be damaging. Think about all the people who have lost their jobs, sponsors, stakeholders or friends due to careless tweets and social media posts.
When it comes to personalizing your social media presence I ask my clients these three questions:
- What is the overall message you are looking to send?
- How do you want to be perceived?
- What is your target audience?
If you can answer these questions you will be more likely to reach who you want how you want. When you are reaching the appropriate people, you will find that they will begin doing some of the work for you. They will share, like and interact with your posts and help you drive traffic not only to your social media page, but also to your website and business as a whole.
Interested in learning more about how I can help you grow you social media and business? Contact me for a consultation!