While social media is widely used and accepted, many people are of the mindset that it 
is not necessary for their business or personal life in general. Unfortunately, I am here to tell you that social media is vital to business and staying up to date with the ever changing world around us. It is admirable to want to be unplugged and not get caught up in the drama that can be caused by social media, but if used correctly it can be so much more than that.
So, why is social media important? For small business owners, social media is the cheapest way to promote your brand and spread your message for little to no cost. It is also the fastest way to inform constituents of vital information pertaining to your business. Social media is the number 1 method of news consumption today.
Social media provides people with a way to consistently put their information in front of others every day. It is as simple as that. You can go more in depth to attract new customers and followers, but consistency and frequency are what really matter. Having a solid social media presence is the key to building your business and promoting what you have to offer. It is a platform to showcase your brick and mortar business with minimal effort.
With technology being at the forefront of everyone’s minds it is more important than ever to utilize the resources available. Social media is the window for people to look into your business. Be sure to always have your window open and information for people to see.
